So whats the big deal about using a blog in your marketing then?

I just wanted to write a quick post here for my readers who are blogging right now or thinking of using a blog in their marketing.

There is no doubt that a blog can assist your online business, but I find that most new people really don’t understand fully what a blog can do for you.

So to assist you in getting started, here is a bullet list of the type of things you can expect from blogging…

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Branding - As a blogger you will be respected more as a leader and an authority in your niche which goes a long way to branding you as a person who has the knowledge and value to help others (crucial)

Lead Generation - Having a blog is a great tool to help you with lead generation. You will be surprised at the amount of people who first visit my blog here and then click through to my capture page and optin

Show Case - Your blog is a great place to showcase your ability and knowledge in your niche. When someone is researching your opportunity or researching whether or not they would like to work with you, one of the first places they will look is on your blog to find out if you really have “the goods” or not

Hub – your blog becomes the central place in your marketing efforts were people are referred to and arrive from around the blogosphere and social media community

Content Syndication - Blogs will help you syndicate your content throughout the social media community. For example, the moment I click the button to publish this post on my blog the content is syndicated (duplicated automatically) on other blogs and sites around the internet

Comments & Interaction – A blog will help you to engage in dialogue (important) with those people who read and comment on your posts. This is a great way to “break the ice” with new people to your blog and begin a relationship (powerful for businesses)

Embedding Content - With a blog it is very easy to embed pictures & videos into your posts on the fly which gives your post more depth and appeal

Retweeting – A lot of people who visit my blog here actually click on the Retweet button at the top and bottom of each post which sends a link for my post out to their Twitters followers. Everyday I get several people doing this from my blog (powerful & viral)

Bookmarking – Your blog posts can easily be bookmarked by your visitors. At the bottom of most blog posts there are tiny graphic icons that visitors can click on that will take the details of your post and bookmark it on a bookmarking site like Digg & Stumbleupon for example

Your History – Visitors to your blog can easily see that you have a history of engaging the social community and can also look back into your history to find out what you have been writing about

RSS – Really Simple Syndication gives your followers the ability to follow your blog by using an RSS reader. An example of this is Google Reader, where you can add someone’s blog feed in there that you are following and the moment they update their blog with a new post the content is syndicated into your reader. This is great if you are following lots of people in your niche as it will save you have to regularly visit their blog to see if they have updated it or not

Product Sales – By including certain product banners on your blog that are relevant to your niche you can easily sell products that you create or affiliate products from your blog. This is great for generating extra income to fund your marketing efforts

Baclinking – having a blog gives you the ability to receive backlinks (links from other blogs) which count as a referral when it comes to search engine rankings. Backlinks also drive traffic to your blog from other blogs (cool)

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As you can see, having a blog is a very powerful tool to be using in your marketing arsenal that I recommend all online marketers to work with. And they great thing is that they are not hard to work build and work with.

Another great aspect to owning a blog is that you can participate in something called a blog meme.

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What Is A Blog Meme?

For a better explanation of what a blog meme can do please see Heather C. Stephens excellent blog called Clever Marketing and the post called A Clever Marketing Tip to Get Traffic to Your Blog with a Meme.

In short… blog meme’s are a great way of driving extra traffic back to your blog as well as creating extra exposure and branding for you as a marketer. It’s also very good for SEO and backlinking.

Who Started This Meme?

This meme was started by Ana Hoffman. You can read here post on Blogging here… How Blogging Can Increase Your Lead Generation by 67%

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Who Else Is Cool…

You might like to check out these cool bloggers for their contributions here…

Jim Yaghi – A very cool and inspiring Google PPC expert

Jonathan Budd – An inspiring guy, half my age, and an incredible online success story

Adam Holland – My mentor and coach

Dez Futak – Doing a great job for a pom

George Fourie – Inspiring

Sonny Lanorias – Also inspiring

Thanks to these cool people for being there.

Comments & thoughts below…

So this is the next video in the series for Blog masters calle Installing Your WordPress Blog Theme.

Once you have installed your WordPress software on your own domain this will probably be the very first step for you. This is where you can personalize the look and feel of your blog.

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How To Install WordPress Blog Software

Welcome to the next installment of the Blog Masters training.

In this video we look at how simple it is to install the wordpress software once you have your domain registered and your hosting setup.

Check this out and if you have comments then please leave them at the bottom of this post.
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NOTE :- If you are having trouble logging into the Cpanel area of your site then please contact your hosting provider.

Setting up a blog and hosting it yourself is not a difficult thing to do.

If there is one thing I have heard a cry for in my interaction with people online its that people are interested in knowing how to install, setup, host and work with their own WordPress self hosted Blog.

The video below is the first in my training series where I show you how easy it is to register a domain name and get your hosting ready for you to setup a blog yourself.

It’s not difficult to do when someone shows you how to do it.

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This is the first video in a series of I will be creating for all the DIY freaks out there. If you would like to know more information about Blog setup, hosting, plugins, SEO and a heck of a lot more stuff then join my free training group “Blog Masters” at That’s Business.

Powerful WordPress blog plugin will turn your visitors into viral evangelists.

I have just started to use this on my blog and have been thoroughly impressed with the results. And so will you.

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The TweetMeme retweet button is for website and blog publishers who want to encourage their audience to tweet their content on Twitter.

The button shows a live count of the number of times your webpage or blog post has been tweeted. The truly magnificent thing is that people actually retweet your posts… how cool is that.
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