What Do You Say & Do In A “Welcome” Video That Warms Your Prospects To You?

I thought I would write this post because of the great response I have been getting with my welcome video that I use in Facebook, Twitter, Ning sites and on my Blog here.

Here is my video…

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I constantly receive a steady stream of comments (daily) from people who have watched this video and liked it. There is something about the content in this video that resonates with people that makes them want to comment back to me in some fashion.

The goal of this video when I created it was simple… I wanted to greet them in a humorous way them to REMEMBER me.

I wanted the video to be different, that would get a response, and that would cause people to warm to me without mentioning BUSINESS at all.

Does it work? Like a charm!

So here are my HOT TIPS on creating a welcome video with content that GETS A RESPONSE…

1. Don’t mention your business
2. Don’t try to sell anything
3. Make it VERY friendly
4. Make it personal with info about you & your life
5. Try and come up with an ORIGINAL concept
6. Don’t make it too long
7. Don’t be BORING in your message
8. Include your lifestyle
9. Have fun

In the video I also mentioned things like…

1. The location of where I live
2. Towns that visitors to my area may know

And so that’s it really. Nice and simple and very personal. And like I said the response I get from viewers is exceptional.

It makes it very easy for anyone who has seen this video to remember me when I post in Facebook or other places.

So there you go… think about your lifestyle and where you live and get out there and create a welcome video to send to your followers.

Got comments or questions? Leave them below…

What did I gain from reading Magnetic Sponsoring from Mike Dillard?

I purchased the Magnetic Sponsoring around the end of 2008 and read it a couple of times. I found that it had a profound impact on my thinking and that it brought significant change into my life as a whole, not just my marketing & business life.

Not that the impact was immediate. It wasn’t. But what it did do is show me the mindset that was required to become a leader, an alpha in the home business industry as well as in my personal life. Up until that point I did not have a clue about how my mindset would impact my business ability.

Now I will say this as a disclaimer… I CANNOT say that I have arrived to a total state of alpha leader, nor can I say that I am where I would like to be in my business, but I can say that I am a long way from where I was, not only in my marketing but also in my personal life. The change has been slow and deliberate but it has been ever so worth it and I find myself a much happier person today because of this process I put myself through.

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My belief is that we are all on a journey, you… me… everyone, and that unless you are deliberately guiding your internal self in the direction you want to go, you will by default, end up some place you DO NOT want to go.

Like Yogi Berra said… “If you don’t know where you are going you might end up some place else”.

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So with that said, here are a few points that I have discovered that helped me to get where I am. Perhaps you can relate to these…

1. Instead of viewing my business activities with a mindset of someone that was just starting out, I began to look at what the leaders in this industry did and how they thought, and began to implement a strategy of being and doing just like they did. Instead of working from the bottom up in my mind, I began to think in terms of top down
2. I began to ask questions inside myself like… what would an alpha leader say and do if they were to create the video, article or Blog post that I am about to create. I entered into the content creation cycle with the thoughts of being an alpha from the word go
3. It set me free from the opinions of others. Alpha leaders are not moved by the opinions of people around them and I discovered a certain sense of freedom when I realized that opinions from others only have a negative impact on my self worth if I allow them to
4. It allowed me to set people free. Rather than trying to project my thoughts and ideas onto others I was able to allow them to be who they are and if they said something that I did not agree with, I was strong & secure enough in myself to allow them to have their own opinion. After all we are all entitled to have our own opinion
5. It set me free to make my own mistakes and that I didn’t care what an idiot I made myself out to be, because we have all been the idiot at some stage in our life
6. It set me free from fear based reactionary responses to negative input from people in my life and business. The world is a very negative place and I decided that I was not going to allow negativity to impact my destiny

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So there you go… that is a very brief breakdown of what occurred to me after reading Magnetic Sponsoring. My belief is that if you don’t have a copy then get yourself one, it is the corner stone book for leaders within the home business industry.

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Are you an alpha, pre alpha or a beta? I would really love to hear your feedback on this subject.

Requirements To Build A Six Figure Monthly Income From Home

Hi there and welcome to the Blog post.

What we are going to cover with the information in this post is vital to those of you who are looking to Build A Monthly Six Figure Income from home using the internet.

The goal of this information is to equip you mentally and emotionally for what is actually required to create that level of income, and also what is not required.

This list of points is not meant to be a detailed list of everything needed, but a brief look at the main ingredients for your home business success.

The first question you need to honestly answer is…

How badly do you want to make your A Monthly Six Figure Income From Home?

The reason I ask, is that this is a key to your success because if you really don’t want to put in the effort and it’s just a wish for you, then it probably won’t happen. But if you are absolutely serious in your desire then read on to get  some valuable keys.

So, exactly what are the requirements that you need to have in place in order to build your Monthly Six Figure Income From Home?

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Personal Attributes

Firstly we will take a look at the basic personal attributes required to accomplish your income goal from home business.

Mindset – You need drive, desire & ambition to achieve your goal without a doubt, but you will also need to adopt what is called an Alpha level mindset. Most people in life fall into the level of beta or Pre Alpha, but it’s the Alpha leaders that stand out from the crowd and are sought after by others… especially in business.

I first became aware of this alpha mindset for home business markets when I read Mike Dillard’s book Magnetic Sponsoring. If you don’t have a copy of this manual and a six figure monthly income is your goal, then get yourself one. It’s that simple. This book will reveal to you the attributes of an alpha leader and will change the course of your life.

Leadership – This is vital because the whole of the home business industry is built upon leadership. To lead and inspire others to take action will determine the success of your business.

The three levels of leadership that people need to be aware of are…

1. Following a leader – you need to be able to spot a leader and follow that leader
2. Become the leader – you need to become the leader yourself that other people want to follow
3. Train the leader – as mentioned your home business is built upon the foundation of leadership and you must acquire the ability to lead and inspire others to take action and turn them into leaders as well

As the old saying goes, give a person a fish and you feed them for a day, teach them how to fish and you feed them for life… and you ultimately feed yourself as well.

These are just two of the very necessary personal attributes required to build your business. Now let’s have a look at the tools that you need.

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Foundational Tools

Blog – A definite tool to have when it comes to personal branding is of course your own Blog with your own domain name. This needs to be a WordPress self hosted Blog and not a free service Blog. It also needs your name or some variation of it as the domain name. A Blog constitutes your own piece of real estate online that nobody but you owns and controls which will then become a central part of your marketing. The Blog must have pictures and information of you on it as well as being optimized for the search engines.

Lead Capture Pages – These also form a vital part of your marketing system and are another great way of personally branding yourself. Lead capture pages or marketing funnels as they are also called is where you capture your prospect’s name and email address in exchange for free information like an eBook, a report or some form of other training or information.

As an example in my case I have a free video course at www.onlineMLMgold.com where I teach new people how to create their own marketing funnels, drive traffic and generate leads and upfront cash for their business. Your own marketing funnel is where you can also educate your prospects on who you are and what you have to offer. My recommendation is that you learn how to create your own marketing funnel and if you don’t know how to achieve that already then the course at www.onlineMLMgold.com is a great place to start.

Autoresponder – An autoresponder is essential for you to capture and store all of your prospects into a database that you can continually drip feed information to and make sales to over and over again. Autoresponders automate your email campaigns from the time someone decides to opt in to your website all the way through to making sales and also through to joining your main opportunity.

The database of prospects that you build with your Autoresponder becomes a powerful asset in your business. The bigger your database the more power you have in your marketing and the more money you will make.

Products To Sell – This category can be broken down into several components…

1. Your Own Info Products that you create, such as an eBook or a video training course etc
2. Affiliate Products that are relevant to the industry and to your subscribers. Examples of this are Mike Dillard’s products like Magnetic Sponsoring, MLM Traffic Formula and others
3. Tools such as Autoresponders, webhosting, websites and other 3^rd party tools like Traffic Geyser. As an example I make considerable money each year from selling Autoresponder subscriptions with webhosting and Blog setup to people in my team
4. Your primary business opportunity

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Branches To The Marketing Tree

Marketing systems – this is simply just the usual means of getting you and your message out there in front of the masses and branding yourself as a leader. Examples include but are not limited to video sharing, Twitter, social media like FaceBook, articles, eBooks, reports, podcasts and others.

You can also produce Blog posts and have them syndicated all over the web, but whatever it is that you do, it all constitutes a major part of your marketing tree that continually feeds people into your marketing funnel.

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Primary Income Producing Opportunity

Of course the major part of your income will come from your primary business opportunity. Your ability to create substantial financial change in your life to a large extent depends on the effectiveness of your primary opportunity that you offer your subscribers.

You will need a system that is fully congruent with the internet age that we live in and that has the ability to produce results fast. The last thing you want is something that is outdated and slow and MOST multi level marketing systems these days fall I to that category.

A great primary income opportunity I use is CarbonCopyPro because of…

• Low Startup Costs… It had to be easy for people on small budgets to start. I didn’t want those that are struggling financially to be left out because they couldn’t afford it. I know there are entrepreneur’s out there that are gifted and talented and who are just looking for the right opportunity but who, for one reason or another, are struggling financially. It was these people that I DO NOT want to exclude.
• Massive Leverage… I wanted the opportunity to have massive income potential. I am talking about multiple 6 figures per month type potential where an entrepreneur could start at the bottom level and build huge monthly profits within a very short period of time.
• Real Proof… There had to be proof that other people who were using the same system were actually making the big money from starting small. I wanted to know that the system was capable of delivering the results it was claiming to deliver.
• Up To Date Training… Most old school network marketing home business opportunities are still employing industrial age based thinking in their marketing. I wanted training that was totally up to date with today’s internet based marketing strategies. In fact I was looking for THE leaders in this field and because of my technical background I knew exactly what to look for.
• State Of The Art Marketing Funnels… I didn’t want to have to build my own sales funnels with follow up email campaigns for this opportunity. I wanted to begin marketing immediately so that all I really had to do was create an article, a video or a blog post and refer people to my company affiliate page and that the system would take over for me and close my prospects automatically.
• Duplication… The system had to be very easily duplicatable. If it was easy for me and people in my team to duplicate then success would come easy for me. And if it came easy for me then it would also come easy for those in my team.
• Not MLM… so your income is not dependent on the performance of those below you

These are just some of the many reasons why I choose to run with CarbonCopyPro. If you are looking for a powerful income producing opportunity and you have had enough of dead downlines and tiny checks from your MLM then click on the link below and register for your free copy of the Coffee House Letter.
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Mentoring And Training

I mentioned this point AFTER the income producing system because as a member of CarbonCopyPro you get all of these as part of the package.

You need to be plugged in to training that can transform your marketing and your thinking so that you know what it takes to become a top producer.

To use a metaphor, imagine for a moment the branches of a tree. The branches of the tree receive ALL of its nutrients and growth from the main trunk of the tree which is also part of the root system. If the branches abide on a weak tree with weak roots then the branches will be weak. Alternatively if the branches abide on a strong tree with strong roots then the branches will be strong.

You too… if you are looking for a strong business then you simply must be connected to a strong system that can produce the results you are looking for. Nobody is looking for weak results with their business and the strongest income producers online are those who are connected to strong systems.

And that concludes the post on what you need as the requirements for building your six figure income from home in the new millennium.

Please feel free to leave your comments below and if you have any questions you can easily contact me by visiting the link above.

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From experience with building lists and working with people in the home business industry I can guarantee you that there is a big difference between having a list and having a tribe of followers who like you and want to deal with you.

You have to remember that some of the biggest income earners in the home business industry online are developing tribes of people that they regularly interact with and add value to. If you aren’t pursuing this in your online business career then you are definitely leaving some serious money behind.

Anyone can acquire lists of people. Heck you can even buy them and send regular SPAM emails to them, but that does not mean you have a tribe of followers. And remember, when it comes to home business success… you definitely want followers.

You may have heard of Seth Godin’s book called “Tribes” where he outlines the differences between people who build tribes and those who don’t. In short… tribe building is a major part of your online success and I have some tips here to help you develop a tribe from your list.

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Personal Attributes To Help You

This is a brief list of attributes that you need to consider to help you build your tribe.

1. Transparency – Be real with your people and be available. Most people get turned off when they suspect that you are hiding something from them or that you have an ulterior motive in your business or marketing. When you produce content, especially video content where people can see you, make sure you are genuine in what you say and offer.

2. Value – Everybody loves someone who can help them solve problems or that can add value to their life. If you can be that type of person that positions themselves where you can help those in your list you are well on your way. The premise for this of course is that you have knowledge in the first place that can actually help people. If you don’t have knowledge to help those in your list, go get it.

3. Authentic – Be a person who is worthy of belief. I notice some people online, especially in video marketing, that carry on very unprofessionally. If you are setting out to build a large six figure monthly income then consider your posture when it comes to being authentic. Do you come across as someone who you consider to be believable? If not then change the way you deliver your message.

4. Professional – In this game of entrepreneurial mastery nobody likes to deal with someone who is unprofessional in their dealings. Be a business person not a get rich quick opportunity seeker.

5. Presentable – Do you have problem with your appearance? And I am not asking you if you are ugly and have a great face for radio… do you present yourself as someone who is neat & tidy? Especially in your video presentations, consider what you are wearing and also the backgrounds that are behind you. Also consider the tone’s in your voice when you are speaking and ensure that you sound pleasant and easy to deal with.

6. Relevancy – You need to ensure that what you are presenting to your list is relevant to what they need and want. As an example, there was a marketer I know who used to deliver valuable content through video but now all I hear from this person is “save the planet” type stuff. And I am not interested in that type of stuff when I am looking for information on how to market. The content must be relevant to your tribe.

These are just a few to get you thinking but you have the general idea here. You are involved in business, and earning six figure per month is big business. So in all that you do, be the person that other people would want to deal with and you should be fine.

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Methods Of Delivery

Now that we have covered the personal attributes let’s have a look at how you put these things into place. There are various levels of interaction that you can use to help build your tribe. You probably won’t be using all of these initially, especially for new people, but this will give you an idea of what you need to aim at implementing.

Level 1. Educational Interaction – This is the level that I am operating at now with you. Providing valuable information that is relevant to what people want.

Level 2. Transactional Interaction – This is where people from your tribe are either buying product from you or joining you in your primary business.

Level 3. Communal Interaction – This is where people from your tribe comment on your blog posts, video’s and articles and/or interact with through social media methods.

Level 4. Virtual Live Interaction – Virtual meaning “online”. This is achieved through live webinars or teleseminars. This method is proving to be a great income producing source for many professional marketers who know what they are doing with their tribe.

Level 5. Community Interaction – This occurs when you provide a place for your tribe to not only interact with you but also to interact with each other. This can be achieved using 3rd party social networking platforms like hosting your own forum or running your own online community using software like Ning, Drupal, SocialGo and others. This is also a great way of increasing status in your tribe as well.

Level 6. One-on-One Interaction – This level is for things like private coaching a running small group training events.

Level 7. Live Group Interaction – This is hosting your own seminars offline at places like function centers etc. This is a great way to brand you as the ‘guru’, plus you can also video record your event and share it with your tribe which is also another great way of interacting and building your status in your tribe.

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As you can see each level is like another rung in your ladder of interaction with your tribe. If you are only new to online marketing and are wondering what your business should like in the future, this is a great illustration to see what type of activity you will be involved in with your tribe. In fact you could quite easily use this as a business building guide to know what level you need to be working towards next.

I hope you enjoyed the post and please feel free to comment below.

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I heard this quote the other day and it grabbed my attention as I believe this is an issue that many new marketers stumble over when they begin to market online.

And this is the quote…

Amateurs SELL — Professionals SORT.

In the end, this entire process can be summed up in just three steps…

Now let me start by asking you a simple question.

Would you rather have people eagerly contacting you about your products or services, or would you rather hunt them down and beat them over the head with a sales pitch until they runaway calling you a crazy person?

Well if you like option #1 more than option #2, pay VERY close attention because I’m about to fill you in on how we make that happen each and every day for our members here at CarbonCopyPRO…

The first thing you need to know is that “marketing” is king. Period. If you don’t believe me, let me prove it to you.

(By the way, making a list of your friends, family and business contacts to pitch the latest fruit juice, lotions, potions and pills to is NOT marketing. It’s called “laziness” and does not work)

Let’s say that you have the chance to market what you think is the best new product in the world, so you have the company ship $3,000 worth of it to your front door.

Well guess what…It’s just going to sit there.

Have you ever heard those weird stories about Amway guys who had garages full of product?

Well that happens because products don’t sell themselves… “Marketing” does.

So here’s to make that happen in 3 very simple steps:

* Step #1 — Build a prospect list. This is a list of the people who respond to your advertisements, signaling to you that they have in interest in what you offer.

* Step #2 — Build a relationship with your list. People buy from those they like, respect, and trust, and it’s no different here. The best way to do that is to offer true, honest value.

* Step #3 — Market to your list. This is when you market products and services that will help the people on your list get what they want.

I like to cal this process “building your tribe”. Anyone can easily build a list online but it takes more skill to build a tribe of followers that want to hear from you, that respect you and want to buy from you than it does to simply build a list.

Remember, this isn’t about you making money….It’s about you serving others. The money follows.

So that’s the process in a nutshell and it’s these fundamental steps that the biggest marketers on the Internet are doing to build their 7 figure businesses.

See you at the top.

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Seth Godin speaks out on real social networking and how to do it right.

I heard an awesome comment recently that I believe to be fairly accurate… “you get to drive the new car and enjoy the 6 figure monthly income when you increase your value to the point that people are crawling over others to work with you.”

I think this video sums it up pretty well…

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Looking For Success In The Home Business MLM industry?

When thinking of home business success, leadership is a principle that you must understand in order to generate the level of success and subsequent income that you are looking for.

Failure to grasp this concept and implement it could mean failure in your home business.

First – Home Business Leadership is Strategic

You need think of your home business like you were playing a game of chess. Think about the chess board for a moment; think about the pieces that make up your team and the strategic moves that each piece makes.

While all the pieces can freely move around the board they each have a different role in the overall result of the game. And each of them has a different set of moves that they can make in order to bring about a desired outcome. Once you have mastered the moves that each piece can make you can then move on to playing the game from a strategic perspective and work the pieces together.

When it comes to building a home business, there are many and varied tools that you can use on the internet that by themselves have a distinct outcome, but it’s in learning how to use these tools together in unison that will mean the difference between winning or losing.

Now the thing you need to see here is that you are the master, you are the one that is in control. You are a strategist that is able to master each of these individual components and work with them to your advantage.

Now I am not saying that you have to know everything about all of the various systems & tools on the internet that you can use for building your business. You need to be selective about what it is you would like to work with, and when you have made your choice then you need to master each of them.

In my own business there are tools that I use regularly and others that I have stayed away from. I don’t use all of what is available to me out there. The main reason for this is that I don’t believe you can master all of them as you would be spreading your time too thinly in the process. So I have a select few that I work with and it is those that I work with.

Remember, just like playing the game of chess, you are the one that is in control of the flow of the game, and the outcome of your game is determined by your ability to lead others and master the technology.

Which brings me to my next point…

Second – Home Business Leadership is Inspirational

As a leader in your business your ability to inspire others is another major determining factor. You may know how to shoot some videos and create some Twitter tweets, but unless your content is inspiring your messages will fall on deaf ears.

Inspiration is the sauce of life; it’s the juice that we as people run on. In fact I would go as far as to say that we do very little for ourselves or anyone else for that matter unless we are inspired to do it. And the greater that level of inspiration the higher the level of commitment.

Inspiration is what drives high achievers to do whatever it is they set out to do, whether it’s in an academic field, a sporting field, a business field or whatever other field it is, inspiration is what drives us on to the prize.

Your ability to inspire or rather your failure to inspire will result in either defeat or success in your home business. People inherently follow leaders… sometimes we like the people we follow (as in sports or arts or some other field) and other times we don’t (as in politicians), and seeing that a home business is actually a voluntary occupation, meaning that your team are actually volunteering to follow you, then your ability to inspire is crucial.

When you think about the power of attraction marketing, nobody is attracted to someone that is not inspirational, it’s not how we operate. So your ability to develop inspiration in your content whether it be video, Blogs, emails, articles… whatever it is, your goal in your message is inspiration.

So when you finish working on a new piece of marketing material, sit back and ask yourself if you are inspired by what you see or hear. That would be your first step in your ability to create effective and inspirational marketing materials.

Conclusion

Success in business, especially home business is directly proportional to your ability to master the technology, implement and work with the technology in a strategic manner, and to impart inspiration to your team through that technology to the point that other people are inspired enough to want to follow you.

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Entrepreneurial vs Opportunistic Thinking For The Home Business Entrepreneur

Why A Wrong Mindset In This Area Can Seriously Hinder Your Success

We are going to examine the difference between an opportunistic thinker as opposed to an entrepreneurial thinker and how vital it is for you to know the difference and change your mindset if you have the wrong one.

The goal of what I write here is to open your internal eyes to concepts that will affect you both now and later on as you build your business. In many cases just being aware of of something is enough to change your path in that area.

With most things there are two paths that we can walk and its knowing what path to take when we come to the fork in the road that is critical to our future. Naturally you are going to take the right fork in the road for your life and business future.

Here is one such fork…

The Opportunistic Mindset

This mindset belongs to someone that is basically looking for an opportunity to get them to where they want to go or get them what they are looking for.

I am not saying its totally wrong to look for opportunities in life. I believe we should all look for them, but when we have found our opportunity we need to step over from opportunity thinking to entrepreneurial thinking.

The MLM industry is an industry that inherently attracts a lot of opportunity style thinkers and this is one of the drawbacks of the industry because it is going to require a lot more than that to become successful.

Opportunity thinkers generally jump from one business system to another looking for that one thing that is going to get them their success. They are constantly seeking but never really finding. The problem is that right there they are looking for a system that will do it all for them rather than them having to do something to create the success they want.

As entrepreneurs we should not be relying on a system as such to create wealth for us unless we create the system ourselves. But that is a different story.

Opportunity thinkers can never quite find what they are looking… once they join a system or program and it doesn’t deliver what they hoped for they lose interest and begin to look for the next program to join, hoping that the next one will do it for them.

Opportunity seekers are constantly filled with expectation, they have a mindset that “takes” from whatever they are involved in and rarely contribute. it’s all about them and what they can get, and if they don’t get they go. They are not a strategic or a long term thinker that is a solution provider but rather seek solutions from outside sources such as someone else.

An opportunity seeker will not be the person who rises to the top and dominates in their business or company. In fact there is a good chance that other smarter people (entrepreneurs) will dominate them. These people will be the ones that are always paying out money in search of their dream opportunity.

Opportunity are generally just in it for the money or thrill of it all and when the thrill has gone so has the seeker and there is no staying power in what they do. These people are also not creators or contributors to the cause. They have nothing of value to offer as they aren’t focussed on giving but rather getting.

Now if this describes you now I don’t want you to be offended because in many ways I described myself as I was many years ago. The thing for me was that I didn’t realise that I was doing that and once I became aware of a different mindset (entrepreneur) I was easily able to change over.

Now let’s have a look at the mindset of an entrepreneur…

The Entrepreneur Mindset

It is only the entrepreneur that has the mindset that can dominate the online marketing and MLM game or in fact in any area of life.

Entrepreneurial thinkers are long term, strategic thinkers that will over come any obstacle in order to create the success they are looking for. They are solution providers rather than a solution seeker, always looking for a way that they can do something better or easier not only for themselves but for others as well. Their internal goal is to overcome whatever obstacles appear before them at all costs.

An entrepreneur creates their success as opposed to an opportunity seeker who seeks their success. An entrepreneurs success flows out from within, its a mindset and a condition of heart that emanates out.

Entrepreneurs are strategic planners. Rather than simply throwing a business idea together they will plan it out with a desired outcome to reach. They are goal setters that may not always reach their goal but will get closer to it than an opportunity seeker.

An entrepreneurs favourite saying is “aim at nothing and you will generally hit it”. Unless they have clearly defined objectives they want to achieve they wont venture into.

Entrepreneurs are contributors because they realise that in order to receive you need to first give. You will here this style of teaching out there on the internet now and I know Mike Dillard teaches it in his Magnetic Sponsoring course.

Givers are attracters and attracters are business builders.

Entrepreneurs understand it’s all about the process of development. It’s what and who you become in the process more than what you can get in the process. And to an entrepreneur, who and what they become during the process is just as important as what they get in the end.

A true entrepreneur for this reason will not compromise their inner values for the sake of money.

It is for this very reason that I walked away from Cash Gifting if you have heard of that. It’s not that I believe that Cash Gifting is wrong or illegal, in fact I believe it is very legal, but from an entrepreneurs perspective I don’t want to be known as a person that derived their income or success from that particular business model. For myself and my convictions I didn’t feel that I was “contributing” anything but rather “taking” and in the end I didn’t want to be known in business as a “taker” but rather a “giver” or a contributor.

An entrepreneur is totally dedicated to growth. Anything that is a hindrance in their life to what they want to achieve becomes something that they strive to overcome.

Changing Your Mindset

As I mentioned earlier, just being aware of the difference between the two styles of thinking can be enough to change your mindset. In the end it’s really down to a choice. Like any fork in the road, which path do you want to take. Whatever you decide to be is the direction you will take.

By default we are all opportunity seekers but it is by design that you become an entrepreneur. In other words unless you make the choice to adopt entrepreneurial thinking you will probably by default stay in opportunistic thinking.

Once you eliminate the mindset of the opportunity seeker, once we have decided that we are going to commit to the process to become whatever it is we need to be to generate the level of success we want, our whole path and direction in this industry will change for the better.

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Leadership – The Real Game For Home Business Success

We are going to have a look at the issue of leadership in network marketing from three very distinct angles and how they relate to you.

If you don’t have a grasp of these concepts of leadership and what effect they will have upon you and your business building efforts then you could be committing yourself to a slow death in network marketing industry before you even start.

In business, whether it’s online or offline business, how you begin will often determine how you will end up. So it makes sense to begin with the end in my mind by making right choices in regard to leadership from the very start.

Three Aspects To Leadership

The three factors regarding leadership that affect your MLM career are these…

Leadership Selection - How to select the right leader before you start
Leadership Appointing - Appoint yourself as a leader from the word go
Leadership Training - Teaching others to fish

We will break these down by looking at these individually starting with the first point…

Leadership Selection

Network marketing both online and offline is very much a game of leadership. I can’t begin to tell you from personal experience how much a leader can either make or break your MLM business efforts.

There is an old saying that you hear from time to time regarding network marketing that goes like this… “even though you are in business for yourself you are not in business by yourself”.

Now people usually tout that in the positive to mean that you will not be left alone to fend for yourself which is a huge advantage when you are dealing with MLM. But if you have the wrong person above you that you have to deal with when you are a new person to your business or the industry as a whole it can hinder greatly your chances of success.

It’s not enough that you chose to be involved in network marketing purely by the company that someone is waving in front of you. There are many more factors that will contribute to your success than the company you decide to join.

Even though the company may be looking awesome and the chances of making a huge income can look very real you still need to be considering the leadership ability of the person that is prospecting you.

Consider this… There is a huge difference between a successful online network marketer and a successful offline network marketer. You may be getting prospected by the top of the company Diamond distributor in an offline business but that person could be a total flop with online MLM.

I have seen this many times over. There are heaps of very successful MLMers in the offline world that can barely use a computer let alone lead you to online MLM success.

There is a video I see occasionally on YouTube from a successful network marketer (top earner in his particular company) and I can tell by looking at his website and how he has configured his YouTube category & tag information that he has no clue on how to market online.

And if you are drawn in by what he says in the video, that as a top producer he can help you get to where you want to go, that you will end up either stuck in the water on how to use internet technology to market your business or this leader will be taking you back to the old school way of prospecting your friends and family and making lists of people you know.

Are you starting to see what I mean here about making the right choice in who you follow? It’s absolutely vital to your success.

Enough said there. So what should you be looking for in a leader if you are looking at online MLM success? Do they understand how to work with Web 2.0 internet technology? By this I don’t just mean sending out some emails, browsing websites or posting videos. I mean a strong grasp of some of the finer points of using the technology.

Here are a list of some of the things that I have discovered…

Can they create & run effective marketing funnels for different campaigns?

• Do they know how to setup and work with Autoresponders?
• Do they understand the technology behind a Blog and are they using one in their marketing campaigns?
• Do they have a grasp of social bookmarking and how that benefits your business and brings in leads?
• Do they work with multiple information channels such as FriendFeed, Twitter & Twhirl and can they use them to control communication with their downlines?
• Do they know how to stay in touch with what is happening in the online MLM market by utilising RSS feeds?
• Are they building multiple businesses simultaneously using technology AND selling product at the same time?
• Are they effectively using Digg, Craig’s List, Flickr, MySpace, Facebook, Squidoo, Ezine Articles, Seesmic, Press Releases, Reports Etc Etc Etc?
• Do they know how to setup and run profitable Google Adwords campaigns?

You get the idea here. Now I would just like to mention here that they DO NOT necessarily have to be doing ALL of those things. But I would expect that they should be involved a fair bit of it. After all if you can work with part of it then you should be able to easily work with all of it.

An online MLM leader needs to be proficient in many aspects of the technology before they can even begin to lead you in the direction you want to go.

As I mentioned earlier, it’s not enough that they already have an MLM business or that they tout offline MLM success. And it’s not enough that they wave YouTube Videos in front of you that tell you they are the best. You need to be checking out their marketing channels and how they use them to determine if a prospective leader is worth following or not.

Leadership Appointing

This is a very interesting part of MLM leadership and once again the decision you make right now before you even begin will definitely effect where you end up in this business. And for many people it’s a hard one to get their head around.

To become HUGE in this industry you must appoint yourself as a leader right from the get go. In your heart, mind & soul it is you that has to step up to the plate and confess to yourself that you are a leader… and you had better believe it as well.

Let’s have a look at this in more detail.

When I was thirty years old I decided I wanted to quit my job working as an electrician and do something else that was a little more “me”. So I decided to check out the papers to see what was going around that was in my field but wasn’t actually doing what I was currently doing, which was working on the tools as a tradesman.

One day I noticed a job as a Supervisor in an electrical engineering firm in Sydney and all I needed was electrical experience which I had. So I applied for the job and landed it. Now the thing is that I had never worked in any form of management prior to this so it was a whole new field for me.

On the first day of the job I was taken down to meet the people that I was responsible for and was introduced as the new Supervisor in the department. This job turned out to be one of the best I had ever had and I discovered that I had a real flair for leadership and management. I loved that job and did exceptionally well at it.

But Here Is The Point…

Someone in authority appointed me as the leader, the person responsible for everything in that department and that from that day forward the people that worked there were accountable to me as the person in charge.

You see I was appointed by a higher authority and like it or not the people that already worked there had to answer to me. They had no choice in the matter. It was an order from management. Thankfully it all went well for them and me and I had a party working with these people.

Now when it comes to network marketing and MLM leadership, there is nobody around that is going to appoint you as the leader. No one is going to tell your prospects or downline that they are accountable to you and that they have to answer to you.

No one is going to introduce you to them as the leader. If you are going to be a leader you have to appoint yourself. You are the one who is required to step up and say to yourself and convey it to your team “I am a leader and I am worth following”. And you had better believe that you are a leader that is worth following.

You are a leader when you decide you are. Nobody else is going to tell you when you are valuable enough to actually share your value. You decide when you are valuable enough to share your value.

MLM leadership is all about you deciding what you are going to be. If you are going to be a leader then you have to be the one who appoints yourself, who stands out among the crowd and says to the world… “I am here, follow me or get out of my way”.

It’s that simple folks and if you cannot make the change in your paradigm, if you are timid in anyway, shape or form then your people will pick up on it and they will struggle to follow you.

Don’t get me wrong here about that though. If you are working with the right leader above you and you are hungry to learn then there is no reason why you cannot master this. But this is something that you will have to establish in your life if you haven’t already if you want online MLM success.

As part of my job as a leader I like to work with other leaders or people who want to become leaders. I like to build people and I have had years of experience in doing it.

There is no greater joy than seeing people I work with grow and flourish in their work.

Leadership Training

As previously mentioned network marketing is simply a game of leadership. Leaders working with other leaders who work with other leaders and so on. Your business will not grow without other leaders reproducing what you do.

There are two ways for you to establish leadership in your business…

1. Recruiting leaders
2. Training leaders

Recruiting leaders will be an automatic process through your marketing materials when others perceive that you have those skills in you. What is going on inside of you will flow out to others.

But even though you will attract other leaders into your business you are still going to have to train them or others that wish to become leaders.

Leadership in this business is simply teaching others what they need to do in order to generate the success that you have. Or to quote the phrase…

You can’t teach others to fish until you can fish yourself

It’s a well known fact that within the network marketing industry, most leaders that will come into your business are not those that you have recruited but rather those that you have worked with and trained yourself.

Leadership training is how your business will grow from a small business into a large and stable business. It’s a huge subject that is too big to cover in this series so we wont discuss it now.

However the goal of this lesson has been simply this… you need to have a grasp of the three aspects of leadership right from the start because it is crucial to the future of your business building ability.

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Work Less And Earn More In Your Home Business

Let’s face it, if you are going to work from home you need to do it correctly right?

The 16 minute video below prompted me to write this post because it contains some vital clues to building a bigger and more solid home business.

In short, people will go to where they feel loved and appreciated… right? I mean who likes to hang around people who don’t like you or who are totally indifferent to you? We have all felt that and it feels totally crap.

So the big tip here in watching this video is if you want to build a more solid home business, one that is thriving and that people are loving to join, then watch this video and follow the principles that are hidden therein.

Now that you have watched the video, would you agree that by making people feel great about themselves would lead to more profits in your business? Of course it would!

You might not need to be recruiting as much as you do if the people in your team are feeling great about being in the team with you.

If you agree with this then let your followers know by retweeting the message… love to hear your comments as well. Do you agree with the topic of the post?

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