I received this email the other day from a prospect that was asking me to call back with more information about the main opportunity that I am involved in. This is what it said…
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“Only call if you have real valuable applicable, proven, info. otherwise don”t bother”.
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I appreciated this guy for his directness because I could really understand where he was coming from.
So what I did was rather than call the guy directly, I sent him an email back detailing what I had been involved with and what I was currently doing along with the experience I had both in the home business industry and the online marketing industry.
I then mentioned that I too was looking for value because I was looking for the right people to work with. I then gave a brief list of the attributes I was looking for in a prospect before I would work with them.
Now the guy never got back to me. Maybe what I was doing didn’t have much value in his eyes, or maybe he didn’t perceive in himself that he had the value to offer me.
But as I was thinking about this later, I realized that this is actually the heart cry of all online marketers. We are all looking for a way to earn extra income online and build a successful business working from home.
People are skeptical from the word go and they insist upon value up front before they even think about going any further with you or your opportunity.
Value precedes commitment!
Your prospects are only going to commit to you to the level of the value they perceive that you have, and to the level that they perceive that you can help them. So in light of that I thought I would put together a list of points that are needed for you to be in a position to add value to someone that is looking for it.
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How To “Add Value” To Someone That Is Looking For it
Knowledge - Prospects are attracted to people who they perceive can help them solve their own problems. Remember that your prospect is only interested in themselves and dealing with their situation. So when you and your prospect finally connect through some form of marketing your prospect has to perceive that you have the ability to help them get to where they want to go… to help them solve their problem.
How do you do this? Simple… become a master of the technology yourself. Learn all that you can along the way about all that you are involved with and then hand that knowledge on to your prospects.
Experience - Gaining knowledge is one thing but experience takes knowledge to another level. When you sit down and talk to someone that has had the experience and has been working with the technology you can easily tell if they have had the experience. And experience can only be gained by working in the trenches with the knowledge you have and making the mistakes.
For me in everything I do, from writing posts to creating videos or marketing funnels, I consider it an exercise that will take me to the next level in my marketing.
Products - Whether it be your own products or affiliate products that you are marketing, only offer products to your prospects that you think will be of benefit to them and add value to what they are doing. As an example I offer a few of Mike Dillard’s products to my prospects because of the incredible value that I have got from them. But I don’t offer all of them.
I only offer those that I personally own or know someone that owns it and has recommended it, and that have actually given me great value.
Conviction - I never market a product or an opportunity to anyone unless I absolutely believe that what I am offering has tremendous value for myself. If I am not marketing with conviction then I consider myself to be fraudulent in what I am doing.
At the end of the day my conscience has to feel that I have given value, no matter whether it’s a blog post like this one, an article, a video or a product or opportunity. Value must be exchanged or for me otherwise it’s not the real deal.
Opportunity - The main opportunity that you are involved in has to offer incredible value to your prospects. I can’t stand these cheap and cheesy online money making systems that are here today and gone tomorrow. I look for professionalism and value in an opportunity.
In my own case I searched high and low for the right opportunity that I felt I could offer my prospects. I used my experience in both the home business industry as well as the internet marketing industry to search out an opportunity that provided real value in the system and the training.
When you offer an opportunity to your prospect make sure that it will actually benefit them.
Belief - If you don’t have the belief inside of you that you yourself can actually personally “add value” to another person, then you simply won’t be able to generate success in this industry. Your own internal value system, no matter what level you are at is going to kick in and override anything that you try to do.
When I first started marketing I had my doubts about my ability to “add value” to my prospects. I overcame this by continually studying and applying what I was learning until I knew inside myself that I could master what I was doing. Once I had that level of belief, I knew I could become the leader I was required to be, for me to be successful.
Everyone is looking to follow somebody, and right now there are prospects out there that are just itching for someone like you to come along that they can relate to and learn from. But if you don’t have that belief inside of you, that you have what it takes, then they will simply look for someone else.
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Conclusion
So there you go… this is a brief run down of where I believe value should be found in your marketing. In all that you do, and in all that I do, value is one of the most powerful foundational blocks that your business will rise or fall upon.
Please leave your comments below. They are very much appreciated.
