Do You Have Any Idea What The Real Product In Your MLM Home Business Is?
When discussing home business opportunities I often hear people talking about the products or services their company offers and they speak about them with increased passion. Heck some people even fall in love with their products.
To me… falling in love with your product is a “No No” in this industry (GASP – shock horror). Yes I know that might “weird” some of you out but I will explain this later.
Having a great product that you are proud to introduce to your friends, family and prospects is a valuable thing to have because we really SHOULD be proud of and have a passion for what we are selling.
But I just want to bring you back down to the reality level of what your product really is because knowing what your REAL product is will affect your decision making ability on the next biz op you are presented with. It will also affect HOW you present your opportunity to your prospects.
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You see…
There are actually two types of products for two types of customers in the home business industry that you need to be aware of, and you need to know which category you fall into as a customer.
Consider McDonalds…
Think about the product that McDonalds offers its customers. Hamburgers, fries & drinks… right? Correct… but only as a consumer. McDonalds offers those products to everyday people like you and I at a consumer level.
But what if you were in the market to buy a McDonalds franchise? What’s the product then? It’s the system. The McDonalds system is now the product that we are talking about.
Knowing this changes the whole sales dynamic at work here and this is how it works with your biz op.
So then if you are buying a McDonalds franchise; does the hamburgers, fries & drinks matter? Should this become a consideration in the equation? The answer is yes it matters because without those products you have no system. The consumer product is actually a part of the system, but it’s not ALL of the system.
What About Your Home Business Opportunity
So now how does this work in your home business opportunity? Your product that you are offering and talking about to your prospects are two totally different things when you are talking to someone that is looking for a home business opportunity as opposed to someone that is interested in your products.
Yes your company’s products are vitally important when talking to a consumer but they are less important when talking to a business prospect. They are still important when talking about your system because they form part of your system, but your prospect is going to be much more interested in the system than the product.
To somebody buying a McDonalds burger meal the food is important but to someone else looking at buying a franchise the product is just a means to an end. Your product to somebody looking for a good system is merely just a means to their end.
Here is some startling news for you… what you are really selling in your home business opportunity is a system and the system sells the product for you. If you like, you are selling a mini franchise and that franchise sells products to consumers.
Your system then is a system for turning product into cash. That’s it!
Why Make This Distinction?
Well like I said in the beginning, way too many people fall in love with their products and turn into product geeks and it clouds their thinking when it comes to business building.
People who buy a McDonalds franchise are business builders and people who buy the product are consumers. Do you see the difference? You are looking for business builders first if you want to build a big home business, so don’t muddy the water by falling in love with your product.
The last thing a prospective business builder needs is a product geek.
Comparison…
I remember the first time I heard Robert Kiyosaki say that if your house is your biggest asset you are in trouble. That statement of his caused uproar in many circles, especially with the old school industrial age thinkers who really DID think that their house was their biggest asset.
But it was the truth of that statement that rocked people’s boats. And it’s no different to you with your brilliant product that you are head over heels in love with.
The truth is you need to fall in love with your system first then your product second. I have never been a product geek… to me home business was always about the system.
Don’t get me wrong I have bought great products from network marketing companies but it was never the product that attracted me to the system, it was the system that attracted me to the product.
Do you think someone buying a McDonalds franchise cares more about the product or the system?
Conclusion…
In the end there is really only two things you need to be focused on to build a BIG home business…
- Market the system that sells the products
- Teach your team to do the same
So there you go, I hope that demystifies the distinction between product & system and the level of importance you need to place on them.
But I have a few final questions for you…
- Are you stuck in your home business?
- Are people leaving your team as fast as others are joining?
- Are you aware of the attrition rate in downline building?
- Do you realize how much the internet has changed the home business industry?
The truth is we live in a different world today that what we did in those pre internet days and building a successful home business is not as easy as it used to be.
If you feel that your business isn’t performing as it should then are probably a victim of those changes that have occurred and you need to find out NOW what you need to do about it.
Click on this picture below to download your free copy of Mike Dillard’s Coffee House letter, the shocking truth that is happening to home businesses all over the world.
This report could save you years of wasted time and thousands of dollars spent on your business.
Here is the link…
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